Ingrained Media’s executive team has over 30 years of combined experience building and growing brands. In today’s market, brands and consumers are more connected than ever and our team continues to follow this pulse as an industry leader. From understanding consumer insights to competitor activities, our team gets it.
Starting with concept creation to implementation our team excels at creating unique plans that increase brand awareness and customer interaction. We know the challenges that brands face and know how to address and solve the issues that exist.
Google is the phone book of the modern age and your website is the biggest representation of your business online. We all know about first impressions and you want make sure your website gives the best depiction of who you are. From design to the finished product, our team knows the technology and functionality necessary in today’s digital age.
From landing pages to full e-commerce stores, we will design, develop, and implement a modern, user-friendly website that not only meets but exceeds your goals. Our websites have been host to millions of monthly users and successfully processed millions of dollars in sales.
Social Media has always been about being social, many have forgotten that, we haven’t. To succeed at social media one must first understand social media, and few understand the climate better than us. We will not only teach you about the platforms, but develop strategies that ensure engagement and growth with your target market.
Not every social network is right for every brand. Our team knows where you need to be, how you need to be there, and what is needed to win. Social media is about building a community and the 1:1 interaction between consumer and brand at a personal level.
What’s the point of having a digital presence if you aren’t being found by those searching for you and the services you offer? Our team knows how important SEO and SEM are to a business and it is something we focus on from the start, not an afterthought. Keyword research, website structure, site content, and both on and off page factors are covered.
We have successfully reached the top listing and first page of Google for not only local businesses but hyper-competitive keywords through our trusted strategies and tactics. Grow your business by being in the right place for those looking for you.
An agency is only as strong as its clients and its portfolio. Our experience combined with a dedicated, hands-on approach offers a level of client services unrivaled by most in the field. Recommendations, strategies, and tactics are based on insights and data focused on reaching KPI’s and positive ROI’s.
Our team has the knowledge, experience, and creative vision to bring your company to levels previously unattained. From local businesses to international retailers, we will create and execute a custom plan made just for you.
We have been connecting brands with influencers for over two decades. From talent placement to sponsorship planning and budget management we have seen both sides and know both sides. Our campaigns focus on true, measurable results and positive ROI.
We have managed athletes at the highest level of their sport as well as the brand budgets that supported them. We understand the cost, the value, and the balance between these elements.
Athlete Sponsorship
Internet Marketing Campaigns, Sponsorship, Social Media and Ad Campaign design and implementation.
Sponsorship
In-event UFC sponsorship, athlete autographs, social media marketing
Talent Endorsement, YouTube Marketing, Banner ad creation (creatives), UFC Sponsorship
Successfully implemented and executed sponsorship and endorsement agreements with our athletes.
Co-Promoted "Camp Carwin" a miniseries on YouTube.com that reached over 500,000 fans called "Camp Carwin".
In Event Sponsorship, Endorsement, In-Store Singings
Endorsement deal with Shane Carwin. First time for the brand entering into the sport of Mixed Martial Arts. We helped develop the brands strategy within MMA. Helped the brand develop a national print campaign featuring Shane and followed up by a MMA centric national television commercial featuring Shane Carwin and Pat Berrey.
Developed and launched a social community based on the books and movie series "The Hunger Games". The site is designed to allow the writers to publish all things related to "The Hunger Games". At the same time it is a social community where fans can sign up, post blogs, joing or create groups chat with other Hunger Games fans and more.
Helped launch social community, in event sponsorship for UFC
In event sponsorship UFC, Social Media Marketing
Integrated brand into the sport of Mixed Martial Arts with successful sponsorship. Included ancillary items like after parties and additional crossover promotion for Benji Madden of Good Charlotte in the sport of MMA and DCMA sponsored fighter Chris Camozzi in the music and action sports world.
Celebrity endorsement deals with Shane Carwin, Ben Henderson and Jason Ellis endorsement deals, Internet Marketing, Social Media, Ad Campaign creation and implementation
Developed and launched a successful social community around the books by author Veronica Roth. The website serves as publisher of information on all things related to the series Divergent. The site has a social community where members can submit information, share updates, join or create groups, participate on the forums and more. It is a site for the fans by the fans.
Recently the website was selected by Harper Collins to help participate in the launch of the second book in the series, "Insurgent".
Developed and launched a successful social community around the books by author Veronica Roth. The website serves as publisher of information on all things related to the series Divergent. The site has a social community where members can submit information, share updates, join or create groups, participate on the forums and more. It is a site for the fans by the fans.
Recently the website was selected by Harper Collins to help participate in the launch of the second book in the series, "Insurgent".
Oversaw Business Development and Marketing. Developed a new website, overhauled Social Media presence and created new brand specific social communities, new sponsorship program, expanded relationships as well as oversight and decreased spending on ineffective ad budgets and management of improved and implemented advertising campaigns and strategies.
Developed print media campaigns.
Developed ad creatives and implemented the ads on over 90 websites generating tens of millions of impressions for the brand.
Decreased Marketing budget increased brand exposure.
Developed several commercials for the company.
Built and re-designed existing e-commerce stores.
Designed, created and implemented Dollamur.com website for leading sports mat brand. Site includes over 150 pages that were edited, copy written and effectively search engine optimized.
In event sponsorship UFC, Social Media Marketing
Developed and launched a successful social community around the books "Fifty Shades of Grey" by author E.L. James. The website serves as publisher of information on all things related to the books and upcoming movies. The site is a social community where members can submit information, share updates, join or create groups, participate on the forums and more. It is a site for the fans by the fans.
Athlete Sponsorship
Ingrained Media helped client Good4U Drinks to develop their approach and entry into the sport of Mixed Martial Arts. Ingrained Media's expertise and knowledge in the field allowed them to successfully continue to leverage the brand's position within the sport even after sponsorship policies changed and the brand was banned from sponsoring athletes in the UFC.
Ingrained Media assisted with the Social Media training, implementation and development of Good4U Drinks Social Media Program.
Ingrained Media designed the creative, advertising message and activated the digital advertising for many of Good4U's digital ad campaigns.
Learn more about Good4U Drinks here - http://www.gd4u.com
In event sponsorship UFC, Social Media Marketing, appearances at SHOT Show
Athlete Sponsorships
Social Media Marketing increased Twitter followers 1340%. Athlete endorsement, after party with celebrities like Benji Madden.
Helped bring the brand into the sport of Mixed Martial Arts. Currently helping on social media and promoting the line with photo shoots and more.
Athlete sponsorships, Ad Campaigns, Media Creation
In-Event UFC & MMA Sponsorship
Successfully implemented Jasta brand as a musician through walkout song placement, in fight placement and athlete relationships. Managed Hatewear fight budget and fight team successfully securing sponsorships providing high levels of exposure throughout the sport of Mixed Martial Arts. Helped promote the launch of Jamey Jasta's newest album "JASTA" throughout the mixed martial arts community. The brand has been seen in UFC Main events, Titan, Bellator and many other organizations. The brand has sponsored over 20 athletes since we began.
Brought the brand into the sport of Mixed Martial Arts with a successful relationship with Mixed Martial Artist Shane Carwin. Prominently displayed the brand logo during UFC Interim Heavyweight title fight and other high-profile bouts. Successfully utilized name and likeness to increase Malibu Boats awareness with in the sport and the 18-35 demographic.
National print campaign.
Social Media Marketing (increased followers by 186%)
Max Muscle Corporate enters the sport of Mixed Martial Arts with our help. Helped activate the sponsorship program with national commercials, print campaigns, social media campaigns and the launching of mymaxmuscle.com. Created the program for Corporate to push the sponsorship activation through it's franchised retail stores.
In-Event Athlete Sponsorships and Celebrity Talent Appearances
Print Media Campaign, Social Media, Photo Shoot, Recruiting, *sponsorship
* Successfully navigated incredibly complicated contracts to ensure our clients got paid and protected.
In-Event sponsorship, social media marketing
In-Event UFC Sponsorship, Digital Advertising
Effectively targeted successful campaigns for new ad buyers, managed ad serving operations, increased revenue and established beneficial new relationships for the website. With immediate and dramatic results.
Helped launch the companies Affiliate Marketing program.
Working with the companies leaders to better harness and utilize Social Media.
Athlete Sponsorship, Internet Marketing
Launched Social Media for MTX Audio and MTX MMA. Consulted on business matters and restructuring along with marketing. Launched MTXMMA.com, Responsible for 200+ blogs written by professional athletes, generated over 50 videos by their professional athletes. Team of over 20 athletes including WEC Champion Ben Henderson TUF Winners Ryan Bader and Efrain Escudero. Over 400 minutes of first run aired events (Pay Per Views, live sporting events etc) and countless hours of re-runs. First ever Audio company in the sport of mixed martial arts with many athletes on salary. Head to toe coverage in and out of the ring. Promoted two Professional Mixed Martial Martial Arts events in Las Vegas for MTX partners and heads of large Consumer Electronics companies during Consumer Electronics Show. Also did an amateurs only event at the same venue for the same audiences. Live events reached over 8000 fans and partners over the three years we did the events.
Created, managed and oversaw all operations for MTX Audio MMA Team. The first branded MMA team of it's kind featuring head to toe sponsorships of athletes on monthly salaries. The brand's support lead to numerous Ultimate Fighter competitors, Ultimate Fighter winners, UFC Champions, WEC Champions and other high level Mixed Martial Arts athletes.
National TV Ad Campaign, UFC Placement, Social Media, Sponsorship
Developed an Athlete line that included athletes such as Thiago Alves, Ryan Bader, Brendan Schaub, Efrain Escudero and Shane Carwin. Photo Shoot for new website and catalog, design of website, Social Media Marketing, Trade Shows, Athlete Sponsorship, Ad Campaign design and implementation.
Ingrained Media helped client Performance MMA create and implement their e-commerce affiliate program as well as assisting client with digital advertising creation, media solutions, in-event MMA sponsorships and other branding elements in the sport of Mixed Martial Arts.
New Brand Identity: Website, Logo, Brochures and packaging. Marketing Consulting.
Ingrained Media was engaged by Revgear help evaluate and better manage their affiliate program and the relationship blossomed from there.
Ingrained Media added new affiliates and 94% became sport endemic to the brand. Previously, less than 1% had been sport endemic. Ingrained Media's strategy increased Revgear's page views and ad impressions. Through Ingrained Media's relationships they brought on marquee partners and helped develop an internal Revgear Affiliate solution.
Ingrained Media handle sponsorship requests and maximized the return on investment through new agreements, requirements and more.
Ingrained Media provided general Marketing and Social Media Marketing consulting.
Ingrained Media helped move the Revgear brand into Mexico by securing distribution and sales through our Mexico City office.
Integrated the brand into the Hatebreed Tour and VIP Fan Experience.
Ingrained Media provided SMS Audio with a Talent Relationship, Social Media Marketing and Product Endorsement surrounding their headphone product with Ingrained Media client Shane Carwin.
First ever Non-Endemic MMA Team (LCD Manufacturer). Sponsored (many received monthly salaries) such athletes as Roy "Big Country" Nelson, Andrei Arlovski, Jamie Varner, Aaron Simpson, CB Dollaway, Ryan Bader and more.
Designed and implemented websites, e-commerce and was consulting on Business Development.
(PUBLIC INFORMATION) Marketing expense was cut from $2.4M per year to just under $400K per year over the course of 12 months. Sales increased from $40M to $114M and profits went from $40K to $4M. We brought in partners such as Wal-Mart, Staples, Office Depot and Honeywell.
Social Media Marketing, Internet Advertising, Endorsement Deal with Chris Camozzi
Athlete Sponsorships, Branded Dollamur Home Mat Launch, Branded Dollamur Home Mat TV Ad Campaign featuring Shane Carwin Consulting and Post Editing,
In-Store signings, in event logo placement including the UFC and PRCA National Finals Rodeo in Las Vegas.
Created innovative video series campaign to integrate Mixed Martial Artist, Gilbert Melendez with the Assassin's Creed brand utilizing the sport of Mixed Martial Arts to reach an additional gaming market.
Also developed creatives and implemented several internet marketing campaigns to coincide with various launches of the video game series.
Helped with Social Media Marketing initiatives during our internet marketing campaigns.
Assassin's Creed: Revelations Q&A MMA Video Series: Created, filmed and implemented successful video hub on leading Mixed Martial Arts website featuring a 5-part series featuring MMA superstar Gilbert Melendez. Video hub featured website skin, roadblocked banner and also contest details / entry form generating hundreds of entries and hundreds of thousands of video views.
Designed "Hang Tags" for clothing line
Athlete endorsement deals, In-Event sponsorship, Social Media, and internet marketing.
Ning.com Top 100 Website. Designed and built one of the most popular websites and communities based on the book and movie series "Twilihgt". We also provided business consulting and advertising sales expertise to the TwiFans.com website.
In Early 2012 the site was awarded a 'Top 100 of NING' honor making it one of the Top 100 most successful social networks on the NING platform.
Built and designed one of the largest Twilight fan communities. Over 50,000 members and over 130,000 total social media reach (started at zero).
Celebrity signing, Social Media
In event sponsorship UFC, Social Media Marketing
Athlete Sponsorship
Internet Marketing Campaigns, Sponsorship, Social Media and Ad Campaign design and implementation.
Sponsorship
In-event UFC sponsorship, athlete autographs, social media marketing
Talent Endorsement, YouTube Marketing, Banner ad creation (creatives), UFC Sponsorship
Successfully implemented and executed sponsorship and endorsement agreements with our athletes.
Co-Promoted "Camp Carwin" a miniseries on YouTube.com that reached over 500,000 fans called "Camp Carwin".
In Event Sponsorship, Endorsement, In-Store Singings
Endorsement deal with Shane Carwin. First time for the brand entering into the sport of Mixed Martial Arts. We helped develop the brands strategy within MMA. Helped the brand develop a national print campaign featuring Shane and followed up by a MMA centric national television commercial featuring Shane Carwin and Pat Berrey.
Developed and launched a social community based on the books and movie series "The Hunger Games". The site is designed to allow the writers to publish all things related to "The Hunger Games". At the same time it is a social community where fans can sign up, post blogs, joing or create groups chat with other Hunger Games fans and more.
Helped launch social community, in event sponsorship for UFC
In event sponsorship UFC, Social Media Marketing
Integrated brand into the sport of Mixed Martial Arts with successful sponsorship. Included ancillary items like after parties and additional crossover promotion for Benji Madden of Good Charlotte in the sport of MMA and DCMA sponsored fighter Chris Camozzi in the music and action sports world.
Celebrity endorsement deals with Shane Carwin, Ben Henderson and Jason Ellis endorsement deals, Internet Marketing, Social Media, Ad Campaign creation and implementation
Developed and launched a successful social community around the books by author Veronica Roth. The website serves as publisher of information on all things related to the series Divergent. The site has a social community where members can submit information, share updates, join or create groups, participate on the forums and more. It is a site for the fans by the fans.
Recently the website was selected by Harper Collins to help participate in the launch of the second book in the series, "Insurgent".
Developed and launched a successful social community around the books by author Veronica Roth. The website serves as publisher of information on all things related to the series Divergent. The site has a social community where members can submit information, share updates, join or create groups, participate on the forums and more. It is a site for the fans by the fans.
Recently the website was selected by Harper Collins to help participate in the launch of the second book in the series, "Insurgent".
Oversaw Business Development and Marketing. Developed a new website, overhauled Social Media presence and created new brand specific social communities, new sponsorship program, expanded relationships as well as oversight and decreased spending on ineffective ad budgets and management of improved and implemented advertising campaigns and strategies.
Developed print media campaigns.
Developed ad creatives and implemented the ads on over 90 websites generating tens of millions of impressions for the brand.
Decreased Marketing budget increased brand exposure.
Developed several commercials for the company.
Built and re-designed existing e-commerce stores.
Designed, created and implemented Dollamur.com website for leading sports mat brand. Site includes over 150 pages that were edited, copy written and effectively search engine optimized.
In event sponsorship UFC, Social Media Marketing
Developed and launched a successful social community around the books "Fifty Shades of Grey" by author E.L. James. The website serves as publisher of information on all things related to the books and upcoming movies. The site is a social community where members can submit information, share updates, join or create groups, participate on the forums and more. It is a site for the fans by the fans.
Athlete Sponsorship
Ingrained Media helped client Good4U Drinks to develop their approach and entry into the sport of Mixed Martial Arts. Ingrained Media's expertise and knowledge in the field allowed them to successfully continue to leverage the brand's position within the sport even after sponsorship policies changed and the brand was banned from sponsoring athletes in the UFC.
Ingrained Media assisted with the Social Media training, implementation and development of Good4U Drinks Social Media Program.
Ingrained Media designed the creative, advertising message and activated the digital advertising for many of Good4U's digital ad campaigns.
Learn more about Good4U Drinks here - http://www.gd4u.com
In event sponsorship UFC, Social Media Marketing, appearances at SHOT Show
Athlete Sponsorships
Social Media Marketing increased Twitter followers 1340%. Athlete endorsement, after party with celebrities like Benji Madden.
Helped bring the brand into the sport of Mixed Martial Arts. Currently helping on social media and promoting the line with photo shoots and more.
Athlete sponsorships, Ad Campaigns, Media Creation
In-Event UFC & MMA Sponsorship
Successfully implemented Jasta brand as a musician through walkout song placement, in fight placement and athlete relationships. Managed Hatewear fight budget and fight team successfully securing sponsorships providing high levels of exposure throughout the sport of Mixed Martial Arts. Helped promote the launch of Jamey Jasta's newest album "JASTA" throughout the mixed martial arts community. The brand has been seen in UFC Main events, Titan, Bellator and many other organizations. The brand has sponsored over 20 athletes since we began.
Brought the brand into the sport of Mixed Martial Arts with a successful relationship with Mixed Martial Artist Shane Carwin. Prominently displayed the brand logo during UFC Interim Heavyweight title fight and other high-profile bouts. Successfully utilized name and likeness to increase Malibu Boats awareness with in the sport and the 18-35 demographic.
National print campaign.
Social Media Marketing (increased followers by 186%)
Max Muscle Corporate enters the sport of Mixed Martial Arts with our help. Helped activate the sponsorship program with national commercials, print campaigns, social media campaigns and the launching of mymaxmuscle.com. Created the program for Corporate to push the sponsorship activation through it's franchised retail stores.
In-Event Athlete Sponsorships and Celebrity Talent Appearances
Print Media Campaign, Social Media, Photo Shoot, Recruiting, *sponsorship
* Successfully navigated incredibly complicated contracts to ensure our clients got paid and protected.
In-Event sponsorship, social media marketing
In-Event UFC Sponsorship, Digital Advertising
Effectively targeted successful campaigns for new ad buyers, managed ad serving operations, increased revenue and established beneficial new relationships for the website. With immediate and dramatic results.
Helped launch the companies Affiliate Marketing program.
Working with the companies leaders to better harness and utilize Social Media.
Athlete Sponsorship, Internet Marketing
Launched Social Media for MTX Audio and MTX MMA. Consulted on business matters and restructuring along with marketing. Launched MTXMMA.com, Responsible for 200+ blogs written by professional athletes, generated over 50 videos by their professional athletes. Team of over 20 athletes including WEC Champion Ben Henderson TUF Winners Ryan Bader and Efrain Escudero. Over 400 minutes of first run aired events (Pay Per Views, live sporting events etc) and countless hours of re-runs. First ever Audio company in the sport of mixed martial arts with many athletes on salary. Head to toe coverage in and out of the ring. Promoted two Professional Mixed Martial Martial Arts events in Las Vegas for MTX partners and heads of large Consumer Electronics companies during Consumer Electronics Show. Also did an amateurs only event at the same venue for the same audiences. Live events reached over 8000 fans and partners over the three years we did the events.
Created, managed and oversaw all operations for MTX Audio MMA Team. The first branded MMA team of it's kind featuring head to toe sponsorships of athletes on monthly salaries. The brand's support lead to numerous Ultimate Fighter competitors, Ultimate Fighter winners, UFC Champions, WEC Champions and other high level Mixed Martial Arts athletes.
National TV Ad Campaign, UFC Placement, Social Media, Sponsorship
Developed an Athlete line that included athletes such as Thiago Alves, Ryan Bader, Brendan Schaub, Efrain Escudero and Shane Carwin. Photo Shoot for new website and catalog, design of website, Social Media Marketing, Trade Shows, Athlete Sponsorship, Ad Campaign design and implementation.
Ingrained Media helped client Performance MMA create and implement their e-commerce affiliate program as well as assisting client with digital advertising creation, media solutions, in-event MMA sponsorships and other branding elements in the sport of Mixed Martial Arts.
New Brand Identity: Website, Logo, Brochures and packaging. Marketing Consulting.
Ingrained Media was engaged by Revgear help evaluate and better manage their affiliate program and the relationship blossomed from there.
Ingrained Media added new affiliates and 94% became sport endemic to the brand. Previously, less than 1% had been sport endemic. Ingrained Media's strategy increased Revgear's page views and ad impressions. Through Ingrained Media's relationships they brought on marquee partners and helped develop an internal Revgear Affiliate solution.
Ingrained Media handle sponsorship requests and maximized the return on investment through new agreements, requirements and more.
Ingrained Media provided general Marketing and Social Media Marketing consulting.
Ingrained Media helped move the Revgear brand into Mexico by securing distribution and sales through our Mexico City office.
Integrated the brand into the Hatebreed Tour and VIP Fan Experience.
Ingrained Media provided SMS Audio with a Talent Relationship, Social Media Marketing and Product Endorsement surrounding their headphone product with Ingrained Media client Shane Carwin.
First ever Non-Endemic MMA Team (LCD Manufacturer). Sponsored (many received monthly salaries) such athletes as Roy "Big Country" Nelson, Andrei Arlovski, Jamie Varner, Aaron Simpson, CB Dollaway, Ryan Bader and more.
Designed and implemented websites, e-commerce and was consulting on Business Development.
(PUBLIC INFORMATION) Marketing expense was cut from $2.4M per year to just under $400K per year over the course of 12 months. Sales increased from $40M to $114M and profits went from $40K to $4M. We brought in partners such as Wal-Mart, Staples, Office Depot and Honeywell.
Social Media Marketing, Internet Advertising, Endorsement Deal with Chris Camozzi
Athlete Sponsorships, Branded Dollamur Home Mat Launch, Branded Dollamur Home Mat TV Ad Campaign featuring Shane Carwin Consulting and Post Editing,
In-Store signings, in event logo placement including the UFC and PRCA National Finals Rodeo in Las Vegas.
Created innovative video series campaign to integrate Mixed Martial Artist, Gilbert Melendez with the Assassin's Creed brand utilizing the sport of Mixed Martial Arts to reach an additional gaming market.
Also developed creatives and implemented several internet marketing campaigns to coincide with various launches of the video game series.
Helped with Social Media Marketing initiatives during our internet marketing campaigns.
Assassin's Creed: Revelations Q&A MMA Video Series: Created, filmed and implemented successful video hub on leading Mixed Martial Arts website featuring a 5-part series featuring MMA superstar Gilbert Melendez. Video hub featured website skin, roadblocked banner and also contest details / entry form generating hundreds of entries and hundreds of thousands of video views.
Designed "Hang Tags" for clothing line
Ning.com Top 100 Website. Designed and built one of the most popular websites and communities based on the book and movie series "Twilihgt". We also provided business consulting and advertising sales expertise to the TwiFans.com website.
In Early 2012 the site was awarded a 'Top 100 of NING' honor making it one of the Top 100 most successful social networks on the NING platform.
Built and designed one of the largest Twilight fan communities. Over 50,000 members and over 130,000 total social media reach (started at zero).
Celebrity signing, Social Media
In event sponsorship UFC, Social Media Marketing
Internet Marketing Campaigns, Sponsorship, Social Media and Ad Campaign design and implementation.
Sponsorship
In-event UFC sponsorship, athlete autographs, social media marketing
Talent Endorsement, YouTube Marketing, Banner ad creation (creatives), UFC Sponsorship
Successfully implemented and executed sponsorship and endorsement agreements with our athletes.
Co-Promoted "Camp Carwin" a miniseries on YouTube.com that reached over 500,000 fans called "Camp Carwin".
In Event Sponsorship, Endorsement, In-Store Singings
Endorsement deal with Shane Carwin. First time for the brand entering into the sport of Mixed Martial Arts. We helped develop the brands strategy within MMA. Helped the brand develop a national print campaign featuring Shane and followed up by a MMA centric national television commercial featuring Shane Carwin and Pat Berrey.
Developed and launched a social community based on the books and movie series "The Hunger Games". The site is designed to allow the writers to publish all things related to "The Hunger Games". At the same time it is a social community where fans can sign up, post blogs, joing or create groups chat with other Hunger Games fans and more.
Helped launch social community, in event sponsorship for UFC
In event sponsorship UFC, Social Media Marketing
Integrated brand into the sport of Mixed Martial Arts with successful sponsorship. Included ancillary items like after parties and additional crossover promotion for Benji Madden of Good Charlotte in the sport of MMA and DCMA sponsored fighter Chris Camozzi in the music and action sports world.
Celebrity endorsement deals with Shane Carwin, Ben Henderson and Jason Ellis endorsement deals, Internet Marketing, Social Media, Ad Campaign creation and implementation
Developed and launched a successful social community around the books by author Veronica Roth. The website serves as publisher of information on all things related to the series Divergent. The site has a social community where members can submit information, share updates, join or create groups, participate on the forums and more. It is a site for the fans by the fans.
Recently the website was selected by Harper Collins to help participate in the launch of the second book in the series, "Insurgent".
Developed and launched a successful social community around the books by author Veronica Roth. The website serves as publisher of information on all things related to the series Divergent. The site has a social community where members can submit information, share updates, join or create groups, participate on the forums and more. It is a site for the fans by the fans.
Recently the website was selected by Harper Collins to help participate in the launch of the second book in the series, "Insurgent".
Oversaw Business Development and Marketing. Developed a new website, overhauled Social Media presence and created new brand specific social communities, new sponsorship program, expanded relationships as well as oversight and decreased spending on ineffective ad budgets and management of improved and implemented advertising campaigns and strategies.
Developed print media campaigns.
Developed ad creatives and implemented the ads on over 90 websites generating tens of millions of impressions for the brand.
Decreased Marketing budget increased brand exposure.
Developed several commercials for the company.
Built and re-designed existing e-commerce stores.
Designed, created and implemented Dollamur.com website for leading sports mat brand. Site includes over 150 pages that were edited, copy written and effectively search engine optimized.
In event sponsorship UFC, Social Media Marketing
Developed and launched a successful social community around the books "Fifty Shades of Grey" by author E.L. James. The website serves as publisher of information on all things related to the books and upcoming movies. The site is a social community where members can submit information, share updates, join or create groups, participate on the forums and more. It is a site for the fans by the fans.
Athlete Sponsorship
Ingrained Media helped client Good4U Drinks to develop their approach and entry into the sport of Mixed Martial Arts. Ingrained Media's expertise and knowledge in the field allowed them to successfully continue to leverage the brand's position within the sport even after sponsorship policies changed and the brand was banned from sponsoring athletes in the UFC.
Ingrained Media assisted with the Social Media training, implementation and development of Good4U Drinks Social Media Program.
Ingrained Media designed the creative, advertising message and activated the digital advertising for many of Good4U's digital ad campaigns.
Learn more about Good4U Drinks here - http://www.gd4u.com
In event sponsorship UFC, Social Media Marketing, appearances at SHOT Show
Athlete Sponsorships
Social Media Marketing increased Twitter followers 1340%. Athlete endorsement, after party with celebrities like Benji Madden.
Helped bring the brand into the sport of Mixed Martial Arts. Currently helping on social media and promoting the line with photo shoots and more.
Athlete sponsorships, Ad Campaigns, Media Creation
In-Event UFC & MMA Sponsorship
Successfully implemented Jasta brand as a musician through walkout song placement, in fight placement and athlete relationships. Managed Hatewear fight budget and fight team successfully securing sponsorships providing high levels of exposure throughout the sport of Mixed Martial Arts. Helped promote the launch of Jamey Jasta's newest album "JASTA" throughout the mixed martial arts community. The brand has been seen in UFC Main events, Titan, Bellator and many other organizations. The brand has sponsored over 20 athletes since we began.
Brought the brand into the sport of Mixed Martial Arts with a successful relationship with Mixed Martial Artist Shane Carwin. Prominently displayed the brand logo during UFC Interim Heavyweight title fight and other high-profile bouts. Successfully utilized name and likeness to increase Malibu Boats awareness with in the sport and the 18-35 demographic.
National print campaign.
Social Media Marketing (increased followers by 186%)
Max Muscle Corporate enters the sport of Mixed Martial Arts with our help. Helped activate the sponsorship program with national commercials, print campaigns, social media campaigns and the launching of mymaxmuscle.com. Created the program for Corporate to push the sponsorship activation through it's franchised retail stores.
In-Event Athlete Sponsorships and Celebrity Talent Appearances
Print Media Campaign, Social Media, Photo Shoot, Recruiting, *sponsorship
* Successfully navigated incredibly complicated contracts to ensure our clients got paid and protected.
In-Event sponsorship, social media marketing
In-Event UFC Sponsorship, Digital Advertising
Effectively targeted successful campaigns for new ad buyers, managed ad serving operations, increased revenue and established beneficial new relationships for the website. With immediate and dramatic results.
Helped launch the companies Affiliate Marketing program.
Working with the companies leaders to better harness and utilize Social Media.
Athlete Sponsorship, Internet Marketing
Launched Social Media for MTX Audio and MTX MMA. Consulted on business matters and restructuring along with marketing. Launched MTXMMA.com, Responsible for 200+ blogs written by professional athletes, generated over 50 videos by their professional athletes. Team of over 20 athletes including WEC Champion Ben Henderson TUF Winners Ryan Bader and Efrain Escudero. Over 400 minutes of first run aired events (Pay Per Views, live sporting events etc) and countless hours of re-runs. First ever Audio company in the sport of mixed martial arts with many athletes on salary. Head to toe coverage in and out of the ring. Promoted two Professional Mixed Martial Martial Arts events in Las Vegas for MTX partners and heads of large Consumer Electronics companies during Consumer Electronics Show. Also did an amateurs only event at the same venue for the same audiences. Live events reached over 8000 fans and partners over the three years we did the events.
Created, managed and oversaw all operations for MTX Audio MMA Team. The first branded MMA team of it's kind featuring head to toe sponsorships of athletes on monthly salaries. The brand's support lead to numerous Ultimate Fighter competitors, Ultimate Fighter winners, UFC Champions, WEC Champions and other high level Mixed Martial Arts athletes.
National TV Ad Campaign, UFC Placement, Social Media, Sponsorship
Developed an Athlete line that included athletes such as Thiago Alves, Ryan Bader, Brendan Schaub, Efrain Escudero and Shane Carwin. Photo Shoot for new website and catalog, design of website, Social Media Marketing, Trade Shows, Athlete Sponsorship, Ad Campaign design and implementation.
Ingrained Media helped client Performance MMA create and implement their e-commerce affiliate program as well as assisting client with digital advertising creation, media solutions, in-event MMA sponsorships and other branding elements in the sport of Mixed Martial Arts.
New Brand Identity: Website, Logo, Brochures and packaging. Marketing Consulting.
Ingrained Media was engaged by Revgear help evaluate and better manage their affiliate program and the relationship blossomed from there.
Ingrained Media added new affiliates and 94% became sport endemic to the brand. Previously, less than 1% had been sport endemic. Ingrained Media's strategy increased Revgear's page views and ad impressions. Through Ingrained Media's relationships they brought on marquee partners and helped develop an internal Revgear Affiliate solution.
Ingrained Media handle sponsorship requests and maximized the return on investment through new agreements, requirements and more.
Ingrained Media provided general Marketing and Social Media Marketing consulting.
Ingrained Media helped move the Revgear brand into Mexico by securing distribution and sales through our Mexico City office.
Integrated the brand into the Hatebreed Tour and VIP Fan Experience.
Ingrained Media provided SMS Audio with a Talent Relationship, Social Media Marketing and Product Endorsement surrounding their headphone product with Ingrained Media client Shane Carwin.
First ever Non-Endemic MMA Team (LCD Manufacturer). Sponsored (many received monthly salaries) such athletes as Roy "Big Country" Nelson, Andrei Arlovski, Jamie Varner, Aaron Simpson, CB Dollaway, Ryan Bader and more.
Designed and implemented websites, e-commerce and was consulting on Business Development.
(PUBLIC INFORMATION) Marketing expense was cut from $2.4M per year to just under $400K per year over the course of 12 months. Sales increased from $40M to $114M and profits went from $40K to $4M. We brought in partners such as Wal-Mart, Staples, Office Depot and Honeywell.
Social Media Marketing, Internet Advertising, Endorsement Deal with Chris Camozzi
Athlete Sponsorships, Branded Dollamur Home Mat Launch, Branded Dollamur Home Mat TV Ad Campaign featuring Shane Carwin Consulting and Post Editing,
In-Store signings, in event logo placement including the UFC and PRCA National Finals Rodeo in Las Vegas.
Created innovative video series campaign to integrate Mixed Martial Artist, Gilbert Melendez with the Assassin's Creed brand utilizing the sport of Mixed Martial Arts to reach an additional gaming market.
Also developed creatives and implemented several internet marketing campaigns to coincide with various launches of the video game series.
Helped with Social Media Marketing initiatives during our internet marketing campaigns.
Assassin's Creed: Revelations Q&A MMA Video Series: Created, filmed and implemented successful video hub on leading Mixed Martial Arts website featuring a 5-part series featuring MMA superstar Gilbert Melendez. Video hub featured website skin, roadblocked banner and also contest details / entry form generating hundreds of entries and hundreds of thousands of video views.
Designed "Hang Tags" for clothing line
Ning.com Top 100 Website. Designed and built one of the most popular websites and communities based on the book and movie series "Twilihgt". We also provided business consulting and advertising sales expertise to the TwiFans.com website.
In Early 2012 the site was awarded a 'Top 100 of NING' honor making it one of the Top 100 most successful social networks on the NING platform.
Built and designed one of the largest Twilight fan communities. Over 50,000 members and over 130,000 total social media reach (started at zero).
Celebrity signing, Social Media
In event sponsorship UFC, Social Media Marketing
President
Senior Vice President
There has been a lot of talk about celebrities with fake Twitter followers and how their reach relates to actual influence. We have even blogged on the topic . So we decided to take a look at the UFC’s top athletes and Influencers to see how they compared. We also uncover the athlete with the most amount of fake or inactive followers.
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Respect Your Universe (“RYU”) is no longer a Mixed Martial Arts (“MMA”) brand, what they are is still yet to be defined. Lets take a look at the rise and fall of RYU in MMA.
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If Rock Hudson had “come out” in the 1960’s it would have been a career ending scandal. Columnists, publicists, the Studios and media in general would have piled on so fast and pilloried him so hard it’s doubtful that we would even remember his name today outside the scandal. But that didn’t happen.
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Mixed Martial Arts has had another major fight with potentially career changing results and another surprise TRT exemption. The need for TRT is not something I am qualified to discuss. I am not a doctor and I do not play one on TV. That is not what this blog is about, it is about how this alleged medical condition plays into MMA.
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Today is the day we huddle around the water cooler to discuss ads. Unlike any other time in our lives Super Bowl Sunday is the day we welcome advertisers into our homes. So for the last 25 years USA Today has been tracking the viewer’s response to these ads. As many of you already know […]
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The UFC has selected Ticketmaster as their preferred event ticket resale outlet. This move aligns the UFC with other Ticketmaster partners, the NFL and NBA. According to Sports Business Journal, the deal enables fans who purchase their initial tickets through Ticketmaster to resell them by cancelling and reissuing bar codes. This offers a seamless […]
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